+1917 530 6409
Acentral
Space startup
from the Luxembourg
accelerator
Space startup
from the Luxembourg
accelerator
We developed a brand identity for a startup, including a brand platform, logo and visual style. We also created a pitch deck for a prestigious accelerator program and crafted 3D models to showcase the startup's ideas.This is the story about the logo.
Our work began with research, specifically focused on studying logos and branding within the space industry. We analyzed various options from established space companies, categorizing them into six main directions. These directions included orbits, rocket trails, stars, and animals, among others...
We then began working on the brand, which posed
a unique challenge. The client wanted the branding
to reflect Scandinavian mythology, with rocket names like Thor, Loki, Odin, etc. We explored the connection between the startup's name and symbols from Scandinavian mythology.
a unique challenge. The client wanted the branding
to reflect Scandinavian mythology, with rocket names like Thor, Loki, Odin, etc. We explored the connection between the startup's name and symbols from Scandinavian mythology.
We discovered nine symbols and associations that led us to a simple triangle shape. From there, we crafted a perfect figure that seamlessly incorporates all nine metaphors.
We crafted a symbol that resembles the Bifrost rainbow bridge, symbolizing the connection between Earth and the cosmogonic world of Asgard. The sophisticated design effectively conveyed this meaning and positioned the brand alongside modern technology companies.
Designer: Kostya Conovalov
Project manager: Varya Lagutina
Project manager: Varya Lagutina
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