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large-scaled marketing campaign
Free Cancer Screening
Most cancers are curable if detected early. We designed the 360 marketing campaign to reach the widest possible audience.
1,200+ early-stage
cancer cases detected!
What was promoted
A bundle of cancer screenings was organized in 75 city clinics, allowing visitors to undergo tests for 6 types of cancer based on their gender and age within 40 minutes.
Breast cancer
Prostate cancer
Colorectal cancer
Cervical cancer
Lung cancer
Skin cancer
Process

Target Audience Selection:

  • Women aged 18-55
  • Women 55+
  • Men aged 18-55
  • Men 55+
  • Women (mothers, wives, daughters)

Developing communication strategies:

  • Style Creation
  • Defining the tone of voice
  • Channels of distributions

Production and Distribution:

  • Creating layouts for various communication channels targeting different audiences
  • Coordinating with medical organizations
  • Ensuring production and printing quality control
Style
The background incorporates blurred and gradient spots, representing tumors, in a pastel blue color palette. We added touches of purple to enhance the visual appeal. By using these style-forming elements, we aim to create a clear association with the medical theme while maintaining a calming and approachable atmosphere. Our design choices are focused on delivering a concise and impactful message about the importance of early detection.
Breast cancer
According to the WHO, breast cancer is the most common cancer. At the same time, with timely diagnosis and treatment at an early stage, in 98% of cases, breast cancer is completely curable.
We have created a series of images for social networks to attract the attention of women. We used humor and vivid imagery to do this, and as a result of the campaign, statistics found that 76% of survey participants were women, indicating the campaign's success in prioritizing women's health.
Social media
For social networks, we created a cohesive series of visuals to ensure a consistent information background throughout the campaign.
If a building becomes architecture, then it is art
Completed work

Digital Advertising Campaign:

  • Targeted banner advertisements on websites.
  • Pay-per-click (PPC) campaigns on search engines.
  • Display ads on social media platforms.
  • Video ads on streaming platforms and video-sharing websites.
  • Native advertising on relevant online platforms.

Printed Materials:

  • Posters displayed in strategic locations, such as community centers, healthcare facilities, and public transportation hubs.
  • Outdoor advertising, including billboards, signage, and bus shelter ads.
  • Leaflets and flyers distributed at events, in mailboxes.
  • Brochures providing detailed information about the campaign and its objectives, placed in strategic locations.
  • Print advertisements in newspapers, magazines, and relevant publications.

Active Distribution in Social Networks:

  • Regular and consistent posting of campaign-related content on social media platforms (e.g., Facebook, Instagram).
  • Collaborations with social media influencers or bloggers to amplify reach and engagement.

Email and Mobile Marketing:

  • Targeted email campaigns to reach specific audience segments and drive engagement.
  • Implementing strategies to reach the audience through mobile devices, such as SMS marketing.
Campaign Results
  • 1,200+ cases were identified, enabling timely intervention and increasing chances of successful treatment.
  • Over 40,000 individuals participated in the screening, ensuring widespread community engagement.
  • More than 78,000 screenings were conducted, demonstrating the campaign's impact on promoting early detection.
  • Among the participants, 76% were women, highlighting the campaign's success in prioritizing female health.

Media Coverage:

The campaign generated significant media attention, resulting

in the publication of 1,300+ articles across various channels.

Designer: Fedor
Project manager: Varya
Made on
Tilda