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large-scaled marketing campaign
"Healthy Summer" pavilions
in parks offer health checkups
Discover our marketing campaign promoting "Health pavilions" in parks, offering health checkups without interrupting summer fun.
450,000+ people availed of the health checkup
46 branches of municipal clinics came to the parks
How does it work
The "Healthy Summer" project aims to foster a culture of preventive medicine by opening summer pavilions in 46 city parks. Each pavilion, staffed by 25 doctors, offers comprehensive medical checkups within an hour. City residents with a passport can undergo examinations, and the results, along with printed reports, are accessible in their electronic medical records.
Detailed plans describing the pavilions and a map to find a convenient spot
Completed work

Digital Advertising Campaign:

  • Targeted banner advertisements on websites.
  • Pay-per-click (PPC) campaigns on search engines.
  • Display ads on social media platforms.
  • Video ads on streaming platforms and video-sharing websites.
  • Native advertising on relevant online platforms.

Printed Materials:

  • Posters displayed in strategic locations, such as community centers, healthcare facilities, and public transportation hubs.
  • Outdoor advertising, including billboards, signage, and bus shelter ads.
  • Leaflets and flyers distributed at events, in mailboxes.
  • Brochures providing detailed information about the campaign and its objectives, placed in strategic locations.
  • Print advertisements in newspapers, magazines, and relevant publications.

Active Distribution in Social Networks:

  • Regular and consistent posting of campaign-related content on social media platforms (e.g., Facebook, Instagram).
  • Collaborations with social media influencers or bloggers to amplify reach and engagement.

Email and Mobile Marketing:

  • Targeted email campaigns to reach specific audience segments and drive engagement.
  • Implementing strategies to reach the audience through mobile devices, such as SMS marketing.
Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Designer: Fedor
Project manager: Varya
Made on
Tilda